ROWENTA MAKES LIFE EASIER!
With its heritage of German expertise, had established itself as a bold innovator, offering products that made consumers’ lives easier.
OUR HISTORY
The German steam and heat specialist since 1909
ONE MAN, ONE VISION
Heir to an entrepreneurial dynasty, bold inventor and design enthusiast Robert Weintraud founded Weintraud GmbH in Offenbach, Germany, in 1884. In October 1909, Robert Weintraud joined forces with a Frankfurt industrialist, Julius Herzberger, to manufacture and market non-slip tires and metal articles: writing accessories, smokers' accessories, toiletries... On December 30th, 1909, Weintraud GmbH became Rowenta.
REVOLUTIONIZING DOMESTIC APPLIANCE
In 1913, Rowenta began its rise to prominence in Small Domestic Appliances, marketing electrical products for heating, cooking and lighting. At the end of the decade, in 1919, the brand launched its first iron and a kettle. Other innovations followed, including hotplates, toasters and hair straighteners. From the 1950s, Rowenta refined its products and directed its technological expertise towards creating increasingly sophisticated appliances.
140 YEARS OF INNOVATION BY YOUR SIDE
By joining Groupe SEB in 1988 and benefiting from its rich and diverse ecosystem, Rowenta took a significant step forward. For 140 years, Rowenta has been at the forefront of innovation in its core categories of Personal Care, Home Care, and Linen Care, continuously launching iconic and innovative products. In the US, Rowenta has been, delivering German-engineered excellence and setting new standards for performance in Linen Care for years now. More recently, Rowenta has expanded its innovative offerings to include floor care, fans, and air purifiers, further enhancing its presence in American households.
FUN FACT
Rowenta is an acronym derived from the name of the company’s founder:
RObert WEiNTrAud!
OUR MISSION
Constantly Innovating to Make Your Everyday Life Easier
By putting performance at the heart of everything it does, Rowenta aims to provide consumers with the perfect experience – but not at any price. For Rowenta, performance is only justified when it respects the consumer and the planet. This is reflected in the brand’s quest to improve sustainability in recent years.
