ROWENTA® REMINDS MERCEDES-BENZ FASHION WEEK DESIGNERS, TASTEMAKERS AND VIPS: IT'S ALL IN THE DETAILS

Brand Supplies Exclusive, High-Performance Garment Care Products to The Daily Beauty Bar and Top Fashion Designers

New York, NY (February 2010) - Rowenta, the high-performance iron and garment steamer brand, will iron out the details for the fashion elite at Mercedes-Benz Fashion Week in New York City February 11-18. This is the second season that Rowenta is the official provider of garment care at the Bryant Park Tents.

"We are excited to partner, once again, with Mercedes-Benz Fashion Week and to bring our high-performance products and garment care expertise to the Tents," said Division President of Groupe SEB USA, Greg Cairo. "Our partnership binds two brands that are committed to keeping consumers looking great with perfectly pressed, fashionable garments."

Rowenta will join top stylists, make-up artists and manicurists at The Daily Beauty Bar to pamper A-list celebrities, tastemakers and influencers with services that keep them looking fabulous. Rowenta's garment care station, featuring products like the Precision Valet Steamer, Pressure Iron and Steamer, and Steamium Iron, will ensure guests are front-row-ready and wrinkle-free.

Rowenta also will lend a hand to top designers to ensure their collections are runway ready. Garment steamers, pressure iron & steamers and irons provided by the brand will put the finishing touches on each collection. VIP guests will also receive special Rowenta products to keep them looking stylish long after the shows. All Rowenta products featured at The Daily Beauty Bar and backstage during Mercedes-Benz Fashion Week are currently available at retail stores nationwide and through www.rowentausa.com.