Our story

From 1884 till today

1909
1909
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1909 Rowenta is born

Founded by a Frankfort industrialist as Weintraub & Co Gmbh in 1884, the company filed its commercial name in December 1909: Rowenta, inspired by the name of its creator, Robert Ferdinand August Weintraud. At the time, Rowenta was already known for influential, quality design of refined office supplies, smoking paraphernalia, lighting and time pieces....

1919
1919
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1919 Rowenta launches its 1st iron

Like the first electric kettle, the 1st iron is an instant success. Great news that confirms the latest trend: consumers are eager for products that are efficient, modern and elegant. From 1919 to 1923, Rowenta, always on the cutting edge of the household appliance industry, bolsters its ingenuity and launches 6 new electric irons.

1926
1926
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1926 The first restaurant coffee machine

Today, in every restaurant, in every bistrot, its a Rowenta you need! WIth this slogan, still famous in Germany, Rowenta introduced its 1st electric coffee maker for restaurants. It’s the roaring 20’s when night life revolves around local cafés, which inspire the company to create modern, easy to use appliances for an overworked kitchen staff.

1949-1950
1949-1950
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1949-1950 Rowenta in the electronic age

While the electronic age sees the digitalization of information, inspiring the birth of the first computer, Rowenta launches its 1st iron with thermostat and ceramic heat elements. A revolution for an era crazy about innovation The brand uses this latest innovation to introduce its new logo; the famous red and black square.

1967
1967
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1967 Like at the salon

Another cutting edge product joins the Rowenta collection; the hair drying bonnet for women. Easy to recognize, with its large oval shape and sensual lines, it is the perfect marriage of form and function, triumphing on the market thanks to its mobile tripod, clever suspension system and intelligent storage solution.

1971
1971
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1971 Code name: KG-22

Rowenta launches a product that is destined to become a best seller; the KG-22 coffee maker. Better known as the Filtermatic, the KG-22 integrates a hot plate to keep coffee warm. Impressively ergonomic, the KG-22 owes its success to a remarkably rapid performance for the period: 1 litre of coffee in just a few minutes with a sleek orange and white design that is stylish on every table. In just 8 years, 1.1 million are sold!

1974
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1974 The 1st Rowenta vacuum cleaners

In the 70’s Rowenta cultivates its reputation for a serious attention to detail, quality and elegance. The brand of choice for household appliances, they bolster their portfolio with the addition of the 1st vacuum cleaners: brooms, polishers, steamers... Rowenta continues its mission to assure dependable results with quality products for daily needs.

1977
1977
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1977 The vacuum cleaner goes light

More powerful than ever, the 1st vacuum cleaners quickly become a key product in the Rowenta collection and the company puts its focus on better, lighter designs. At the same time, Rowenta invests in the growing personal care industry with its 1st electric toothbrush, which tops the sales charts in Germany for years to come. Design, technology and performance... its easy to recognize a Rowenta product; just as the original owner had imagined.

1984
1984
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1984 Rowenta gets a make-over

...with the new motto, Rowenta your life, introducing a slogan that will last until 1993. They launch their first pull-vacuum; the Bully. Every detail was considered to make it as practical as possible; a vertical aspirator, deep storage area, 5 flexible wheels, powerful suction and incorporated sound reduction... the vacuum revolution is in the air!

2001
2001
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2001 Infinium the bagless vacuum

Named the Infinium, the Rowenta bagless vacuum goes to the essence of power, technology and design. For the designer, Dick Powell, everything was created to be visible at a glance. From the harmonious lines of its hood, to the Delta Activ head and the translucent, removable bin, the Infinium incorporates the Air Force System, aeronautics technology. It is in a category apart for its power, as well as the futuristic design.

2004
2004
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2004 Timeless esthetics

Throughout the century, Rowenta acquired the prestige that makes it a premium brand. To best reflect spirit and values of the company, they hire internationally acclaimed designers, like Jasper Morrison. He created the famous harmonessent Brunch Set for Rowenta. This truly serene breakfast collection elegantly focuses on the basics: simplicity and precision with exclusive and timeless beauty.

2005
2005
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2005 Intelligent Beauty the ideal motto

SInce its foundation, Rowenta has worked to free the object from its function to redefine its silhouette. Forever in-step with innovation, they go beyond expectations in creating effective, elegant design. Intelligent Beauty, the company’s motto that represents the refined balance between ergonomic design and the latest technology, including a respect for the environment.

2009
2009
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2009 A new definition of modernity

Rowenta celebrates 100 years and continues its quest for elegance and harmony with the Silver Art collection. A breakfast set with simple lines that blend gracefully with brushed steel and wood fittings. Rowenta also offers a new perspective on household chores, with the Balai Air Force vacuum. A vacuum with the simplicity of a broom, but the power of the best traditional vacuums thanks to cyclone technology. A refinement and intelligence that demands as much respect as the exceptional design of the Pro Perfect steamer and Focus steam iron.

2010
2010
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2010 Going further with Rowenta

Rowenta redefines the art of entertaining, selecting the natural simplicity of ceramic for its new kettle, molded in one simple form, a back to the basics approach that returns this hand made object to its noble origins. With Liberty Pressing, Rowenta favours soft curves and tubes for a compact style that recalls the futuristic design of the Silence Force Cyclonic vacuum.

 

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